The Importance of Location and Prospecting

There is no avoiding the fact that location is the single biggest factor in the success of your machines. A strong site with high foot traffic can deliver consistent, reliable revenue week after week.

Our most successful franchisees are those who are continually reviewing their sites, relocating underperforming machines, and actively seeking out better locations.

Your role is not just to maintain machines—it is to find them the best possible homes. If all your current sites are performing well, that’s a positive position to be in—but it likely also means there are opportunities to expand your network and grow your business.

Why Prospecting Matters

Franchisees who do not make prospecting a regular part of their routine often experience a gradual decline in revenue and profitability.

Businesses do not stand still—they are either growing or declining. Some locations will perform well long-term, while others may become less effective over time or no longer be available.

To maintain and grow your income, it is essential to be consistently proactive in identifying and securing new sites.

Taking Action

Prospecting can be challenging—rejection is part of the process, and it’s not always easy. However, the next site you approach could be a high-performing location.

If you find siting difficult, consider the following practical approaches:

• Take someone with you for support and confidence
• Set manageable goals—focus on a couple of hours at a time rather than a full day
• Bring a siting brochure to help start the conversation and explain the opportunity
• Use a cardboard cut-out of your machine footprint to help site owners visualise the space required
• Use tools like Google to identify potential locations (e.g. family restaurants, playgrounds, high-traffic venues)

Final Thought

Be deliberate and proactive in your approach. Consistent effort in finding and improving locations is one of the most powerful drivers of long-term success in your franchise.

The next great site could be just one conversation away.